Adam Rubin did a good job here explaining how dynamic pricing will work.
When it becomes apparent that San Francisco Giants ace Tim Lincecum is lining up to face Johan Santana, creating more demand, the ticket price would move upward.
Should the Philadelphia Phillies, seemingly an attractive opponent, limp into Citi Field late next season in last place with projected demand to see the game not materializing, the ticket price will be adjusted downward.
via New York Mets to use ‘dynamic pricing’ for seats in 2012 – ESPN New York.
On last night’s call with David Howard my takeaway was that tickets won’t undercut season ticket holders but still might be dirt cheap. He mentioned there are sections where there are no season tickets available. Hold that thought.
So say Media Goon has a $25 ticket in the Promenade Gold. The Mets will never sell a ticket for less than $25 in that general area. However they could choose to sell a much lesser ticket in the No Seasons Zone. So Say section 504 has no season tickets available in it (I made up that section). The Mets may choose to drop 504 to $9 some rainy Sunday Night Baseball against the Nationals…but Goon wouldn’t have to worry about some guy sitting right next to him for less than $25.
I’m curious to see how this dynamic pricing pans out. I actually like going to games early in the season when it’s still considered cold for many people to take a night game in. So maybe for these games, weather might impact pricing in favor of the consumer.
Are we sure on that? What does section mean? Wouldn’t season ticket holders be mad if they’re in section 503 and paid $20 and sectino 504 is full of $4 tickets day of game?
Jerry, May I suggest you buy the “April before we are out of it plan”
This is another reason why I go early in season, there’s still hope in April.