Mets hire new Chief Revenue Officer because baseball is about revenue

The Mets tried to keep the 41 Patch secret from me (no press release) but THIS they want you to know.

The bold in the second full paragraph is mine.  I will be home watching on TV.



FLUSHING, N.Y., March 1, 2021 – The New York Mets today announced that Jeff Deline will join the Mets as Executive Vice President, Chief Revenue Officer. He will report to Mets President Sandy Alderson and join the club after the start of the season from Maple Leaf Sports & Entertainment (MLSE), where he oversaw the largest sports portfolio in North America.


As a member of the executive leadership team, Deline will oversee the strategic development, execution and maximization of the Mets’ revenue generating activities, including: partnerships and activation; ticketing, premium and suite sales; concessions and merchandising; and booking and non-game day event programming.


Deline brings to the Mets nearly 25 years of innovative sales leadership experience with the Toronto Raptors, Toronto FC and the Toronto Maple Leafs. He led MLSE’s efforts to secure the largest global naming rights agreement (ScotiaBank); landmark North American beer partnership (MolsonCoors); the most extensive kit and naming rights deal in Major League Soccer (BMO); league-leading partnership and ticket sales revenues in the National Hockey League, National Basketball Association and MLS; and the launch of Leafs TV and NBA TV Canada.


“We’re thrilled to have attracted an industry leader in Jeff to join us,” said Alderson. “His breadth and depth of experiences and successes in positions of increased responsibility with MLSE will be at the foundation of a new approach to driving revenues at the Mets rooted in analytics and innovation.”


“The Mets are poised for incredible success and I look forward to translating that excitement – on game days and beyond – in our offerings to current and new ticket purchasers and partners,” said Deline. “There’s no bigger stage in the world than New York, so I’m really excited about this opportunity to collaborate with Sandy and everyone at the Mets to make an impact.”


A native of Toronto, Deline graduated from Bowling Green State University. Jeff, his wife Kim and their three children will relocate to the tri-state area in the months ahead.