Dear Mr. Einhorn,
I’m writing you to ask you to stop letting the Yankees steal your valuable assets.
You are clearly a smart man. For the most part a self-made man (I read your parents lent you $900,000 which isn’t nothing but isn’t George Steinbrenner money).
Did you invest in the Mets to let Hal Steinbrenner make money off your brand?
I know you rich guys have egos. Hal Steinbrenner. Hal. The owner’s son. You know the type.
Hal Steinbrenner and Yankees hero Darryl Strawberry.
This weekend Hal will have Old Timers’ Day. Another Yankees hero Dwight Gooden will be there. Not to mention Yankee heroes Lee Mazzili and David Cone.
Hal will get a good crowd, maybe even sell out the place. Yankee legend Gooden and Yankee legend Strawberry will get a nice ovation from the crowd.
Why have your (potential) co-owners allowed this?
Part of your investment is the brand. The brand you bought into is laughingstocks and injuries…but you’re smart. You bought low.
It’s time to change things. Get a return on your investment. Increase the value of the brand.
It’s 6 or 7 times as expensive to acquire a new customer than to keep an existing one, right? The Dodgers fan didn’t understand that and he let his brand get watered down. Idiots like me had to bitch for a year to get someone to hang a photo of a Met at Citi Field.
So you bought low.
There’s a lot of fat guys in their late 30’s and early 40’s with disposable income and an affinity to your brand. They are raising the customers of the 2030’s. Think long term.
I have an offer for you.
Me, you, a coffee shop. No blog. No photos. Off the record. I never mention it.
Two Mets fans talking about the Mets and sharing some ideas. You can take them or you can leave them.
I don’t want anything. I don’t want a job. I don’t want tickets. I don’t want to be your friend. I don’t want to blog about the discussion.
Most of all I don’t want to read phrases like Yankee Legend Darryl Strawberry ever again.
Increase the value of your investment. You know where to find me.